Have you ever tried to give your Facebook or Twitter followers an update but found yourself completely stuck? You may have valuable content right in front of you, every day.
It's called activity based marketing, and it is more popular than ever.
Have you ever followed a celebrity on Twitter? They are constantly updating followers on their day-to-day lives. The same concept can be applied to certain types of businesses.
Your followers are following you to get insight from you and to gain some knowledge, and if your day-to-day activities are interesting and relate-able to them, then activity-based marketing can work for you.
Many types of businesses can mesh well with activity based marketing. For example, maybe a realtor secures a new listing and instantly gives his followers a description and a quick picture of the house. Followers would be the first to hear the news and would be up-to-date with the realtor instantly. This type of information gives the followers value because they are getting a bit of a behind the scenes look at the business.
Not only will your customers gain interesting and relevant information about your business, they will get a sense of who you are, what you do, and a greater understanding of your business.