Activity Based Marketing - August 9th, 2010
Have you ever tried to give your Facebook or Twitter followers an update but found yourself completely stuck? You may have valuable content right in front of you, every day. 

It's called activity based marketing, and it is more popular than ever.

Have you ever followed a celebrity on Twitter? They are constantly updating followers on their day-to-day lives. The same concept can be applied to certain types of businesses. 

Your followers are following you to get insight from you and to gain some knowledge, and if your day-to-day activities are interesting and relate-able to them, then activity-based marketing can work for you.

Many types of businesses can mesh well with activity based marketing. For example, maybe a realtor secures a new listing and instantly gives his followers a description and a quick picture of the house. Followers would be the first to hear the news and would be up-to-date with the realtor instantly. This type of information gives the followers value because they are getting a bit of a behind the scenes look at the business.

Not only will your customers gain interesting and relevant information about your business, they will get a sense of who you are, what you do, and a greater understanding of your business.

The Importance of Market Research - June 1st, 2010
Sometimes entrepreneurs setting out on a new business venture get so caught up in the excitement that they forget a very key component of starting a new business: research.

The business idea could be incredibly unique, groundbreaking, or fresh, but without some market research, the idea could be destined for failure.

Quickly searching the internet for information can sometimes suffice, but it can often take more time and effort. Local and non-local market conditions, buyer behaviour, demographics, and psychographics are just a few of the things that could be looked at.

Having passion and inspiration for a business idea is fantastic, but moving ahead with it too quickly can lead to poor results. By spending the time research markets, gathering information, and putting together a business plan, business ideas are much more likely to be successful in the long run.

Here are some dos and don'ts from on market research:

* Take time to plan research. 
* Decide which kind of research is appropriate for you. 
* Be clear about what you want to find out. 
* Be prepared for surprises. 

* Rush to start the research or jump to conclusions with the results. 
* Ignore the results. 
*Think marketing research is something you only do once--it should be ongoing 

Why is social media important for my business? - May 15th, 2010
Social media marketing has seen a huge increase in the past few years. Businesses all of types and all sizes can take advantage of free marketing opportunities with sites like Facebook, Twitter, MySpace, and YouTube.

These free online services make it simple and easy for fans, users, and potential customers to keep up-to-date with your company and its products, services or promotions.

These online portals give users an opportunity to interact with your company on a new level. Among other things, your readers can share reviews on your recent products, offer their opinions on your recent promotions, and leave valuable feedback for you and your company.
A 2009 survey: that 75% of adults use social media, 70% read blogs, and most importantly 47% of them use these to influence their buying decisions.

Social Media Tips
-Reward your followers with special deals. For example, a special 10% off for Facebook friends.
-Be a good listener. Listen to customer insights and thank them for their contribution.
-Provide your followers with something interesting, like industry news or a contest.
-Avoid spamming your followers with sales pitches - give them value.

Please take a moment to answer our quick poll on social media.

While we are on the subject of social media, check out these great links.

"The will to win, the desire to succeed, the urge to reach your full potential... these are the keys that will unlock the door to personal excellence."
- Eddie Robinson

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